Role
UX Designer & Project Management
Team
4 UX Designers
Duration
3 Month Capstone
Campool is a college ride-sharing app designed to offer flexible and affordable rides and foster social connections among students.
I led conducting user interviews, usability tests, creating user journey maps, and designing 2 major flows. Additionally, I handle the final touch-ups on the design guide and UI designs.
In the United States, there are 19.4 million college students and 51% of them don’t have a car on campus, highlighting the strong market potential for campus carpooling. However, students express the need for a platform that ensures safety, flexibility, affordability, and opportunities to build social connections with other students.
"How might we create a campus ride-sharing app that offers safe, flexible, affordable rides and fosters social connections?"
Student status is verified at registration.
Only scheduled services will be available to minimize wait times, with affordable fares unaffected by traffic or other factors.
Exploring nearby locations with other college students to establish connections and enjoy themselves in free time.
We used four different research methods during the discovery phase to understand the problem and identify what the current market is missing in order to provide more feasible carpooling solutions for college students.
25 Students
To delve deeper into and understand the problem.
20 Students
To narrow down use cases, and refine UX-related factors.
3 Products
To reduce the user’s learning curve and increase adaptability.
One-way and round-trip ride are necessary.
Frustration often occurs when requesting the service.
Safety is no longer a major concern for school carpooling.
After sketching out our ideas, I found various ways to present information on the homepage, with multiple entry points for the next steps.
[As a new campus carpooling platform, is there a way to provide clearer information and a stronger call to action for new users?]
I chose to leverage common design patterns and behaviors from existing platforms by conducting a competitive analysis, aiming to reduce the learning curve for users.
💰 Pricing estimates
Clear display of fare estimates before confirming the ride.
📍 Map indicator
Pickup and drop-off locations shown on a map interface.
🚗 Suggested route
Optimal routes are provided based on current traffic conditions.
Finding 1: Two drop-downs are cluttered and increased selection error.
Finding 2: Date pickers should be simple and easy to use.
Finding 3: Information hierarchy should be clearer.
Feature 1: Student verification (ensure safe ride)
Feature 2: Request scheduled ride (ensure affordable & flexible ride)
Feature 3: Explore existing trip requests and join (ensure affordable & flexible ride)
We received positive feedback from judges at UMSI Expo 2024. We also plan to pitch this idea to universities, introduce a subscription model, and generate revenue through advertising for local shops.
If we have more time, we aim to conduct another round of usability testing with a more diverse group of students to capture broader experiences and perspectives.